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Learn More About My Experience

Versatility in Platforms and Industries

TANGATA - A Start-Up

Tangata, partners with clients to navigate complex business challenges and improve outcomes. From finding the right technology solutions to support the clients to optimizing their organization design, their services are tailored to support their clients and employees.

Starting,  Start-Ups

Defining a new brand

Projects & Accomplishments:
  • Created brand identity, inbound marketing plan, and marketing content that improved website traffic, time on site, and social media followers.
  • Created and managed content schedule, posting, and community management.
  • Developed brand identity and strategic communications initiatives to promote the launch of both Tangata and mobile application- MyCareerStory brands.
  • Secured HubSpot "Gold" level partnership standing for the organization.

Tools & Technology Utilized:
LinkedIn - Instagram - Facebook - Twitter - Facebook Business Manager - HubSpot - Canva - Design Pickle - Miro - Microsoft Office Suite - TeamWork - Google - Google Analytics - SurveyMonkey

 

MYCAREERSTORY - Mobile Product Launch

The MyCareerStory App is more than just a resume/interview solution. The platform ensures that clients are ready and equipped to tell their best career story whenever they need to - not just during an interview or while job seeking.

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DELAWARE NORTH- Global Hospitality Company

As part of the global roll-out of the re-branding of the company, I Co-Chaired global 100-Anniversary efforts. Over 100 days, beginning in August through November, Delaware North celebrated the 100th anniversary through special events at more than 200 locations worldwide. This effort, called 100 Days Around Our World, focused on what makes Delaware North special, including the people, places, and partnerships. Our efforts marked the most extensive use of digital tools in an integrated campaign in the company's 100-year history. The results included the development of an employee advocacy hashtag that is still in use today, along with increased website visits and millions of social media mentions. 109 locations / 20,000 associates / 2.5 million social media impressions over 100 days .

Transformation on a Global Level

Re-branding and re-defining

Projects & Accomplishments:
  • Lead corporate and location and subsidiary-specific website development projects with on-time, on-budget delivery.
  • Lead development and launch of global Intranet project with on-time, on-budget delivery.
  • Contributed to 25% growth in business through the development of an eCommerce department and participation in business development and acquisition proposals and presentations.
  • Developed and executed a plan for worldwide administration of over 400 previously decentralized social media accounts while training a team of 100+ local social media users.
  • Developed a robust global social media strategy.
  • Completed the selection (RFP) and launch of a global digital asset management system (DAM).
  • Completed research, interviews, and the strategic and creative development of a global Employer Brand (EVP).
Tools & Technology Utilized:
Widen Digital Asset Management System - LinkedIn - Instagram - Facebook - Twitter - Facebook Business Manager - Microsoft Office Suite - SiteCore CMS - Google - Google Analytics - Khoros - NetBase - Hootsuite - LastPass - Meltwater - Vimeo - SurveyMonkey
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